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Truth in The GodfatherBEHIND THE SCENES OF THE AUDI R8 COMMERCIAL1.31.08 AS PRODUCED SCRIPT OPEN ON SLATE FOR AUDI COMMERCIAL VIEWED THRU VIDEO MONITOR ON SET. MUSIC: Italian-themed music with horn and accordion. CUT TO ALEX ROCCO IN BED LOOKING AT OIL ON HIS HANDS VIEWED THRU VIDEO MONITOR. HE THROWS BACK THE BEDDING. ALEX ROCCO: Aghhh! CUT TO A WIDER SHOT OF ALEX ROCCO IN THE BED SCREAMING NO LONGER THRU VIDEO MONITOR. ALEX ROCCO: Aghhh! CUT TO DOUBLE MONITORS SHOWING ALEX ROCCO SCREAMING. ALEX ROCCO: Aghhh! CUT TO MED SHOT OF ALEX ROCCO WITH HIS HAND UP. ALEX ROCCO: Aghhh! Aghhh! CUT TO MED SHOT OF ALEX ROCCO STILL IN BED BEING “FED” WATER FROM A BOTTLE BY A CREW MEMBER. CUT TO SUPER OVER BLACK: SUPER: THE MAKING OF THE AUDI R8 COMMERCIAL VO (ALEX ROCCO): Aghhh! Aghhh! SUPER: “So I got a call” VO (ALEX ROCCO): I got a call. They said they… MUSIC FADES OUT. CUT TO VARIOUS SHOTS OF ALEX ROCCO IN BED. VO (ALEX ROCCO): …wanted me for an Audi spot and they’re gonna do uh the horse’s… CUT TO A CLOSE UP INTERVIEW WITH ALEX ROCCO. SUPER: Alex Rocco Plays “Rich Man” in commercial. ALEX ROCCO: …head in The Godfather film. And I did… CUT TO ALEX ROCCO ON SET TALKING TO AGENCY PEOPLE. VO (ALEX ROCCO): …the Moe Green role in The Godfather…1971. That’s 36 years ago. CUT TO PAUL VENABLES IN HIS OFFICE AT VENABLES BELL & PARTNERS SUPER: Paul Venables Venables Bell & Partners Advertising PAUL VENABLES: I’m Paul Venables, uh, Founder and Co Creative Director of Venables Bell & Partners. CUT TO VARIOUS SHOTS OF ALEX ROCCO AND THE ACTION OF THE SPOT FROM BEHIND THE SCENES CAMERA. VO (PAUL VENABLES): So the…thru the casting process, we find Alex Rocco, who’s a phenomenal performer, he’s playing this part, he gets it, and it turns out, he was in the original Godfather, he’s Moe Green. What a phenomenal connection. We got Moe Green. CUT TO NOAM MURRO OUTSIDE. SUPER: Noam Murro Director NOAM MURRO: Part of it is try to find somebody, um, that you believe in. I think it’s always the same which is Pw…sweet presence and believability. CUT TO BEHIND THE SCENES ON SET – NOAM AND ALEX ROCCO DISCUSSING DIRECTION. VO (NOAM MURRO): And we were lucky enough to get not only that but somebody that was actually relevant to The Godfather. He’s been in it, so I think that’s part of it. CUT TO SUPER OVER BLACK: SUPER: A Warning Shot MUSIC: A slower Italian-themed track begins with a trumpet playing longer notes. VO (PAUL VENABLES): In The Godfather, the scene… CUT TO PAUL VENABLES IN HIS OFFICE. PAUL VENABLES: …with the horse head is a message. It’s a warning shot. CUT TO VARIOUS BEHIND THE SCENES SHOTS ON SET. VO (PAUL VENABLES): For Audi, we’re using this scene to send that message that it’s the end of old luxury. The sawed off front end of an old luxury car. This man’s prized possession is in his bed and… CUT TO BEHIND THE SCENES FOOTAGE OF THE R8 ON THE ROAD OUTSIDE. VO (PAUL VENABLES): …new progressive luxury is in town and on the move. CUT TO ROB LEE ON SET. SUPER: Rob Lee Fabrication Coordinator ROB LEE: My name is Rob Lee. I work for Scenario Design Incorporated. CUT TO PANNING SHOTS ACROSS THE FRONT END OF THE LUXURY CAR. VO (ROB LEE): We built the front end of the car to replicate, uh, a high-end car. CUT TO BEHIND THE SCENES FOOTAGE OF THE SET AND NOAM MURRO. VO (PAUL VENABLES): And Noam Murro, the Director, was, it was fantastic that he was the guy that we chose ‘cause he saw the vision. Big Godfather fan, understood it, loved it, and went out to create something as special… an homage, as opposed to just kinda rip-off and parody. MUSIC ENDS. CUT TO NOAM MURRO OUTSIDE. NOAM MURRO: As a filmmaker you go out with that thing in your mind and, uh, you’re able to touch it in… CUT TO VARIOUS BEHIND THE SCENES SHOTS OF EXTERIORS. VO (NOAM MURRO): …one way, shape or form. It’s fantastic, and the issue is not, not to contaminate it too much, and that’s our responsibility. CUT TO MORE BEHIND THE SCENES SHOTS OF CLIENTS AND EXTERIORS. MUSIC: Faster-paced Italian theme music begins with accordion. CUT TO SUPER OVER BLACK: SUPER: Pajamas VO (PAUL VENABLES): We wanted to… CUT TO MORE BEHIND THE SCENES FOOTAGE OF BED, PROPS, CREW DRESSING BED, DP SHOOTING, AND ACTUAL SHOTS FROM THE COMMERCIAL OF CROSS FADES AND DOLLY MOVES. VO (PAUL VENABLES): be that faithful to The Godfather. There are pieces in the room that kinda suggest and give a nod to The Godfather. The headboard on the bed certainly is pretty familiar. Eh, everything within that, from the screaming and the sound effects, to the camera angles, to the cross fades, to the dolly moves was all done, uh, in tribute to The Godfather. MUSIC FADES OUT. CUT TO ALEX ROCCO IN HIS PAJAMAS OFF SET. ALEX ROCCO: I mean there was no expense spared, it was just really authentic. CUT TO SHEETS BEING STEAMED OFF SET. VO (ALEX ROCCO): And the silk sheets and everything. I mean… CUT BACK TO ALEX ROCCO IN HIS PAJAMAS OFF SET. ALEX ROCCO: …these pajamas were made special. We couldn’t get the gold to match John Marley who did the horse’s… CUT TO MORE BEHIND THE SCENES FOOTAGE OF ALEX ACTING IN BED. VO (ALEX ROCCO): …head scene. He played, uh, Woltz. CUT TO SUPER OVER BLACK: SUPER: Old vs. New MUSIC: Another Italian-themed piece begins – with high trilly notes. CUT TO BEHIND THE SCENES FOOTAGE OF THE R8 OUTSIDE THE HOUSE. VO (SCOTT KEOGH): I think The Godfather is about struggle. And it’s about struggle of old powers, new powers, and I think… CUT TO SCOTT KEOGH OUTSIDE OFF SET. SUPER: Scott Keogh CMO, Audi of SCOTT KEOGH: …this struggle is going on in the luxury car market right now. CUT TO MORE BEHIND THE SCENES FOOTAGE. VO (SCOTT KEOGH): I think what a lot of luxury brands have gotten away from is they’ve been so fixated on their badges, and fixated on their grilles, and fixated on these type of surface type of things… MUSIC FADES OUT. CUT TO BEHIND THE SCENES FOOTAGE OF THE R8 DRIVING AND PARKED. VO (SCOTT KEOGH): …and I think with Audi it’s how well they’re engineered, how thoughtfully crafted they are. CUT TO CLOSE UP OF R8 TAIL LIGHT. IT’S ENGINE ROARS AND IT DRIVES AWAY AS CAMERA PULLS BACK. CUT TO SUPER OVER BLACK: SUPER: A Pretty Cool Job MUSIC: A new track begins. CUT TO BEHIND THE SCENES R8 FOOTAGE. VO (PAUL DALLENBACH):My job is to drive the R8 on camera. Just driving it around for two days, quite hard… CUT TO PAUL DALLENBACH OUTSIDE TALKING TO CAMERA. SUPER: Paul Dallenbach Stunt Driver PAUL DALLENBACH: …it’s really an impressive vehicle. CUT TO MORE BEHIND THE SCENES FOOTAGE OF THE R8. VO (PAUL DALLENBACH):There’s really nothing that competes with it. MUSIC ENDS. VO (SCOTT KEOGH): The R8. A mid-engine Super Car. Uh, it’s a product that’s really never been seen before. CUT BACK TO SCOTT KEOGH OUTSIDE OFF SET. SCOTT KEOGH: We wanted to send a big message. CUT TO MORE BEHIND THE SCENES FOOTAGE OF THE R8 AND CREW AND CLIENTS. VO (SCOTT KEOGH): We’re gonna kick it off with the R8, and then the year is gonna continue with, uh, a coupe, the A5, and then the all new A4 coming in September. We’re not kidding around. CUT BACK TO SCOTT KEOGH OUTSIDE OFF SET. SCOTT KEOGH: We have got a great product and a great brand. CUT TO BEHIND THE SCENES FOOTAGE OF THE R8 PEALING OFF THROUGH THE DRIVEWAY GATES BEING FOLLOWED BY A CAMERA CAR. SET SOUND: Ready to move out, and move out. CUT TO ANIMATED AUDI RINGS THAT FADE INTO LOGO. LOGO: Audi. SET SOUND: And go, go, go. Yeah, now I got it, ya know. And right there. Cut. CUT TO BLACK. |
